Mihai Tudor joined AdTaily to monetize his toplist of Lineage 2 game servers. For those of you who know nothing about this stuff, Lineage 2 is a game with a huge community of players, who obviously need some servers to play. These servers come in different qualities and colors and that’s why something like Mihai’s toplist is needed. His l2.hopzone.net collects user generated reviews and ratings of about 500 Lineage 2 servers, meanwhile providing regular server specs so essential for the players.
Mihai’s case shows that AdTaily is a perfect solution for the websites with niche, well defined audiences. With his price set to €50 per week of ad display, the site gathers more and more advertisers.
AdTaily: Describe briefly what l2.hopzone.net is about? Who are your users?
Mihai Tudor: l2.hopzone.net is a toplist for Lineage 2 websites (this is just a wing, the most evolved one, of the entire hopzone.net). Actually it has more functions than a normal toplist and that’s what makes it special. The visitors&users are usually gamers with high affinity to mmorpg games. We are already working on a new version of the website that will contain more features than it contains right now and will be opened for many other games than only Lineage 2.
AdTaily: How many AdTaily ads did you sell already?
Mihai Tudor: As far as I see in my AdTaily account there are ~ 17 ads sold (in 1 month - AdTaily)
AdTaily: Are you happy about your earnings from the AdTaily widget? How does this amount compare to other revenue sources that you use? (eg. AdSense, paid banners)
Mihai Tudor: I’m very happy using AdTaily because it is actually very attractive to the advertisers and points directly to the targeted audience. I don’t want a shoe ad on a gaming website, I want a game ad on a gaming website :) I don’t think AdTaily must be compared with AdSense or other types of advertisement as it works completely different and is much more effective.
AdTaily: Who are your advertisers? Do you know them in person?
Mihai Tudor: My advertisers are the users of the website who want to gather more reach from my website than they would do in a normal way (without advertisement). Basically through AdTaily they have another channel to gather players for their games.
AdTaily: In your opinion - what’s the most important thing for a publisher to start earning with AdTaily? Is it the price, the traffic, a community of users?
Mihai Tudor: I think the answer would be: “a little bit of all 3 factors”. You need to have the right price for the right traffic. Both of these added into a nice community (for the traffic quality) would bring success for the advertisers and also for the publisher.
