AdTaily at MiniBar London

MiniBar London is a monthly meetup for all tech/web aficionados which offers people „a chance to snaffle some free beer while discussing p2p, web applications, start ups, social networking and general Web 2.0 mayhem & fandango”. We had a presentation there and here is a short interview with Marcin from AdTaily.

Monetizing Online Niches. Case Study of a Game Servers Toplist

Mihai Tudor joined AdTaily to monetize his toplist of Lineage 2 game servers. For those of you who know nothing about this stuff, Lineage 2 is a game with a huge community of players, who obviously need some servers to play. These servers come in different qualities and colors and that’s why something like Mihai’s toplist is needed. His l2.hopzone.net collects user generated reviews and ratings of about 500 Lineage 2 servers, meanwhile providing regular server specs so essential for the players.

Mihai’s case shows that AdTaily is a perfect solution for the websites with niche, well defined audiences. With his price set to €50 per week of ad display, the site gathers more and more advertisers.

Mihai Tudor from l2.hopzone.net

AdTaily: Describe briefly what l2.hopzone.net is about? Who are your users?

Mihai Tudor: l2.hopzone.net is a toplist for Lineage 2 websites (this is just a wing, the most evolved one, of the entire hopzone.net). Actually it has more functions than a normal toplist and that’s what makes it special. The visitors&users are usually gamers with high affinity to mmorpg games. We are already working on a new version of the website that will contain more features than it contains right now and will be opened for many other games than only Lineage 2.

AdTaily: How many AdTaily ads did you sell already?

Mihai Tudor: As far as I see in my AdTaily account there are ~ 17 ads sold (in 1 month - AdTaily)

AdTaily ads on l2.hopzone.net

AdTaily: Are you happy about your earnings from the AdTaily widget? How does this amount compare to other revenue sources that you use? (eg. AdSense, paid banners)

Mihai Tudor: I’m very happy using AdTaily because it is actually very attractive to the advertisers and points directly to the targeted audience. I don’t want a shoe ad on a gaming website, I want a game ad on a gaming website :) I don’t think AdTaily must be compared with AdSense or other types of advertisement as it works completely different and is much more effective.

AdTaily: Who are your advertisers? Do you know them in person?

Mihai Tudor: My advertisers are the users of the website who want to gather more reach from my website than they would do in a normal way (without advertisement). Basically through AdTaily they have another channel to gather players for their games.

AdTaily: In your opinion - what’s the most important thing for a publisher to start earning with AdTaily? Is it the price, the traffic, a community of users?

Mihai Tudor: I think the answer would be: “a little bit of all 3 factors”. You need to have the right price for the right traffic. Both of these added into a nice community (for the traffic quality) would bring success for the advertisers and also for the publisher.

Want to advertise? Run a free AdTaily campaing for your business!

If you want to try out AdTaily and run a campaign for your business, website, blog or whatever else you want to advertise, we have something for you.

get-your-free-adtaily-campaign

We’re giving away free AdTaily campaigns! Just buy AdTaily ads on chosen websites that have AdTaily widgets between 14.06.2010 1:00 PM GMT and 28.06.2010 1:00 PM GMT. We will refund up to $50 of your spendings!

We’re doing this to promote our new AdTaily marketplace. All you need to do to qualify for the free campaign is:

  1. Send us an e-mail to contact@adtaily.com with the subject “Free AdTaily campaign” and tell us what your PayPal email is and what your target URL will be.
  2. Go to www.adtaily.com/marketplace and pick the websites you want to place your banner on.
  3. Buy ads on this websites through the AdTaily widget
  4. If all the data are correct, the given PayPal email matches the PayPal account with which you bought your ads, we will refund you up to $50 to the given PayPal account within 48 hours.

If you spend less than $50 - we’ll give you 100% back! If you spend more than $50 we will be able to return only the $50 part. Remember you must buy your ads between 14.06.2010 1:00 PM GMT and 28.06.2010 1:00 PM GMT. Your ad has to be compliant with our Terms of Service. Please note that we will refund every person and every target URL only once.

Twitter and Facebook integration

We’ve just introduced a new feature that helps our publishers attract more attention from the potential advertisers on Twitter and Facebook. From now on, when a publisher registers with AdTaily and connects to his Facebook or Twitter account, AdTaily automatically posts to his wall or stream:

  • that he added a new website and started selling ads with AdTaily
  • that somebody bought an ad on his website
  • that he uploaded a new self-promo ad

We’ve been observing that a lot of our users post to various social media that they join AdTaily or that new ads were sold on their websites. That’s why we decided to make it a bit more automatic.

AdTaily on Twitter AdTaily on Facebook

The publishers can switch off the feature if they don’t wish to share such information on their social profiles. To do this they just need to go to their account settings on Twitter or application settings on Facebook and revoke AdTaily’s access to their profile.

How to tell your visitors they can advertise on your website?

Do you have a section on your website which tells your visitors that they can advertise here?

No? Then it’s high time you had!

If you don’t know what you should put there, use our hints!

Encourage your visitors to advertise with AdTaily

You can inform people by writing a post on your blog. For example:

You can now advertise on my website with the AdTaily widget. Look for the AdTaily button on the website.

Create your banner using the built-in editor, or upload your own graphics. Your custom ad has to be a 125px square graphic without animations.

With AdTaily, you pay for a period of ad being displayed on my website. The minimum period is 1 day.

You can pay with PayPal or a credit card. When payment is made and the ad is accepted, it will be shown above the AdTaily button.

Embed our screencast

You can add this screencast to your post, or put it on your website so your visitors know how to actually use AdTaily

Use the following code to embed the video in your post or to put it in the Advertising Section of your website:

<object width=”560” height=”340”><param name=”movie” value=”http://www.youtube.com/v/aSwUQ9vZgYQ&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/aSwUQ9vZgYQ&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”560” height=”340”></embed></object>

The text for your Advertising Section

You can use this text in the Advertising Section of your website:

You can start advertising here in just three simple steps, via the AdTaily widget. Look for the AdTaily button on the website.

You can easily create a banner with the AdTaily ad editor, or you can upload your own. Your ad has to be a 125px square graphic banner without animations.

You pay for a period of ad being displayed on my website. The minimum period is 1 day.

You can pay with PayPal or a credit card. When payment is made and the ad is accepted, it will be shown above the AdTaily button.

If you need help in preparing your advertising section, just drop us a line at contact@adtaily.com

We wish you many ads!